Creative people often rely on others to actually market and sell their work. Creativity is a sensitive place to view the world from, allowing ourselves to be totally open to inspiration and the breath of new life. We welcome different ways of seeing, making, hearing, doing things in our own unique and individual way.
This can be a very fragile state to be in, and the work we produce is precious and personal. Even our more commercial efforts tend to be special to us, and we can be over sensitive to criticism about them.
Business says – it works like this; you do A, B, C, and reach X
Creativity says – I wonder what would happen if I did z, R, h......... ?
The two don’t work together easily.
Creativity and the arts depend on right brained innovation, running on completely different tracks. Inspiration strikes and the ideas come like an avalanche; we may or may not be thinking of the end result, just the interesting way the whole thing is happening as it does.