Our idea is not a product at all though - we feel that we need to help address the very basic lack of awareness that is still evident around us. Our dream is 'ecoarti' - inspiring eco-responsibility through artistic ventures; workshops and events to underline the message that seems to have been around for ages but doesn't seem to be working. Our polluted air and plastic filled seas bear witness to the failure of the 3 R's; 1. Refuse unnecessary packaging and single-use plastic 2. Reuse it for as long as possible. 3. was Recycle, but it's pretty obvious that globally we are not coping with the sheer amount of waste we are producing. As ecoarti we will create installations from rubbish and waste materials that would otherwise end up in landfills. Our third R would be aRt - make rubbish into something memorable and perhaps even useful. I don't suppose we'll ever make a fortune by doing this, but there are many ways to feel rich! Our next project is "Bahar taz-Zibel" ("Sea of Rubbish"), working with 70 teens to create a mural 8ft x 52ft to make them more aware of the impact plastic and other debris has on sealife. If only a few of them go home afterwards and take the message with them it will be worth it. We want to show that rubbish can actually be a resource when used with imagination and creativity. Instead of letting it depress us, let's reuse it to make Art.
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Ronnie somehow managed to round up a contingent of locals to be our guinea pigs and BBC stars, and the week began. I have to say it wasn’t easy; being asked to repeat myself with my palette held higher, or find a good view in the director’s choice of venue really was a challenge at times. Anika had just finished a 3 year degree course in Fine Arts using oils, and found watercolours a difficult transition. The programme was a huge success for us, and launched Malta Art with hundreds of bookings. For me it was a baptism of fire, and I have never really been nervous in front of cameras, groups of students or in interviews since. If I survived that, nothing else could be as nerve wracking! It was a very interesting experience though. There was only one cameraman and to film us riding into Mdina on a horse-drawn Karozzin we had to circle the town and go through the iconic stone gate at least four times. Once to film us from the back as we entered the gate, once close up as we went into it, once as we emerged on the other side, and again as we continued over the cobblestones into the town. Ouch. I remember that when watching TV reality films – nothing is as simple as the editing would have us believe!
It’s not common for a creative person to excel at business and marketing. One skill usually outweighs the other. Marketing the Arts is best done by those who are not directly involved in creating it. You can’t be over sensitive if you are good in business, and you can’t be insensitive if you are going to create meaningful pieces of art. Business people know how their world works; it is built on things that have worked in the past, proven methods and safe approaches. A good business model is a sound, logical left-brained piece of thinking, with steps to take to reach the goal.
One of the last things we may think of is a happy customer. Putting that into the mix often stifles the flow. That’s not good business, but it’s certainly good for us. We are feeding our own soul, helping it to grow and express itself in its own unique way. There are many innovative ways of running businesses now, of course, with the internet so easy to access and use. Creative people, like me, can really enjoy making websites and skimming through hundreds of inspirational images online. I like playing around with the way the pages on my website look, and editing my own paintings. But I know that I fall down when it comes to the promotional and marketing side of it all. I start and then retreat. It doesn’t feel right for me to put ‘BUY ME NOW!’ buttons under my pictures. Feeling isn’t part of most businesses though, is it. What to do??
There’s only one you, only one me. You can’t really copy me, and I can’t copy you either, but together we can move forward by inspiring and supporting each other. We can’t really be in competition with each other if we are both following our hearts. That goes against most business models of course, but creativity can’t be contained or restricted, otherwise it withers and dies. Copied ideas don’t have the original inspiration or fire behind them, and although art forgers can make big bucks, most people make art because it gives them pleasure and a sense of personal achievement. Essentially we are all unique even if we ‘borrow’ every now and then. When you translate someone else’s idea through your own talents and processes, it becomes your own. That’s different to copying.
For this reason I am happy to share everything I have ever learnt or discovered. All the years that I have spent teaching and encouraging others to discover the joys of drawing have probably helped me as much as my students. Trying to describe the process of drawing in words has clarified and distilled it for me. It has also shown me the simplest ways to teach drawing to anyone who wants to learn.
Perhaps it’s too easy. There are endless books, YouTube films, DVD’s and online courses about art; some are really helpful, others not at all. The temptation is to read or watch the demonstrations and step-by-steps and not actually DO them. There’s no-one there to guide us by saying ‘just look again at that shape, that curve, that form’. We try to be our own tutor and our own student too, and it can be hard inspiring ourselves and keeping ourselves going. It's difficult to even notice your own mistakes and shortcomings, let alone what to DO about them! Bit like life, really...... I will be forever grateful for my own college tutors and for every artist I have had the pleasure of working with. I think it’s always a good idea to join a group and/or take classes or workshops to keep you inspired and moving forward. There's nothing wrong at all with being 'self taught', but we all learn and grow by looking at other artist's work that we admire, and learning from their experience and knowledge. Creativity and inspiration are like lighting candles – once you have lit your own you can spread the light far and wide by lighting others. If you keep it to yourself you’ll have no-one to relight your flame if you lose your way!
Here's to a CREATIVE 2015! For the last 20 years I have worked as an artist in Malta. I have exhibited my work regularly, and taught drawing and watercolour in Malta for around 20 years. I tutored painting holidays with Malta Art for about 8 years. I have represented Malta in many countries abroad. But I have only really worked within the Maltese art scene. I have often gravitated towards other ‘foreign’ artists, perhaps because of their differing methods, artistic education and approaches to their work. I have learnt a lot from working alongside them. I’ve been inspired to try new things, and I hope that I inspired them too. Creativity is reciprocal and inclusive – it cannot grow in a vacuum. It’s only recently that I have realised how very differently the art worlds operate in Malta and abroad. I have often gravitated towards other ‘foreign’ artists, perhaps because of their differing methods, artistic education and approaches to their work. I have learnt a lot from working alongside them. I’ve been inspired to try new things, and I hope that I inspired them too. Creativity is reciprocal and inclusive – it cannot grow in a vacuum. It’s only recently that I have realised how very differently the art worlds operate in Malta and abroad. A common Maltese attitude was epitomised to me once when someone said ‘why do you teach? You are showing people how to take your work away from you!’ That was many years ago and attitudes have changed somewhat with the advent of the internet. Malta is a very small country though, with limited resources and opportunities. The jealous defence of ‘secrets’ continues in some areas. This does not make much sense in creative spheres. Unless you are a very talented forger, you cannot paint another person’s paintings. And why would you want to? Forging Picassos or Van Goghs may be financially rewarding until you get caught, but copying anything less famous is hardly worthwhile if you want to exhibit and sell it. It also illegal. As a learning exercise this is a time-honoured way of experiencing different techniques and working methods. As long as the results are titled ‘After*******’ it is quite acceptable. But otherwise? Creativity cannot be tied down or controlled. The best way to keep it alive is to share it. Like lighting candles from one another, the brilliance of inspiration comes from passing on the flames. Each one is slightly different and unique, but each one contributes to the whole. Once we have learnt the basic techniques and know how to control our medium, then our creative adventures can begin. We can borrow and share ideas, giving them our own individual stamp and pass them on.
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Jeni Caruana I love to paint - and draw - and help others to discover their creative side too..... Be the first to see my latest work and hear of new classes by adding your email address below. Thank you! Categories
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